Adult consumers

As the access to this document is restricted, you may want to search for a different version of it. Psychological ownership and domestic products preferences ," Journal of Business Research , Elsevier, vol. KG, vol. Eckhardt, Peterson, Robert A.

Objective: To identify the information that adult consumers use on food labels, the difficulties they experience when using food labels and their reasons for not always using food labels. The relationship between their understanding of the information on the food label and their ability to make informed food choices was also investigated by means of their being required to perform labelling tasks. Design: A cross-sectional and descriptive research approach was followed. Data were collected by means of the administration of questionnaires.

AJOL and the millions of African and international researchers who rely on our free services are deeply grateful for your contribution. Your donation is guaranteed to directly contribute to Africans sharing their research output with a global readership. Skip to main content Skip to main navigation menu Skip to site footer. The objectives of the study are to establish the media usage of traditional versus new media, as well as the usage of internet versus print media.

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